Marketing

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Opinion What Labour, Spotify and Coca-Cola’s AI-slop flops can teach us in 2025

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2025 marketing trends: effectiveness, AI and the need for connected brands

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The John Lewis effect: have we reached peak Christmas ad?

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Opinion Why critics of Jaguar’s rebrand are missing the point

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Beyond seasonal marketing: peak season strategies for lasting impact

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Ask the expert: the psychology behind peak season shopping

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A leader’s guide to optimising marketing with AI

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‘Tis the season for gifting: are you a planner or a panicker?

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Marketing leaders on their best holiday email campaign

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How budget-constrained smaller brands can stand out during peak season

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Finance & Investment

Ogilvy’s UK CFO on how marketing and finance can work together

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Opinion Crisis leadership can make your brand stronger – a valuable lesson for Mattel

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