Advertising

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digital-dominance-brands-shift-ad-spend-online-in-the-hunt-for-results
Marketing & Creativity 2024
Digital dominance: brands shift ad spend online in the hunt for results
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the-value-exchange-how-to-successfully-cultivate-a-loyal-consumer-base
Marketing
The value exchange: how to successfully cultivate a loyal consumer base
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how-brands-can-hit-the-marketing-sweet-spot
Marketing
Engaged communities and clear ROI: how brands can hit the marketing sweet spot
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the-marketing-mind-behind-healthcares-creativity-push
Marketing
The marketing mind behind healthcare’s creativity push
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investing-in-reinvention-advertisings-next-act
Marketing
Investing in reinvention: advertising’s next act
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qa-how-positive-dissatisfaction-can-be-a-brands-ally
Marketing
Q&A: How positive dissatisfaction can be a brand’s ally
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how-guinness-became-uks-favourite-pint
Economy & Consumer Trends
Back in black: how Guinness rose from pub bore to flavour of the year
lucky-saint-alcohol-free-beer
Marketing
Lucky Saint and the alcohol-free beer boom