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Marketing

ai-slop-flops-2025-oped Opinion What Labour, Spotify and Coca-Cola’s AI-slop flops can teach us in 2025
jaguar-rebrand-oped
Opinion Why critics of Jaguar’s rebrand are missing the point
ogilvys-uk-cfo-cmo
Finance & Investment
Ogilvy’s UK CFO on how marketing and finance can work together 
mattel-wicked-dolls-crisis
Opinion Crisis leadership can make your brand stronger – a valuable lesson for Mattel

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Only connect: Intuit Mailchimp’s CMO on teamwork, growth and creativity
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How in-house marketing creatives can work best with agency partners
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Does marketing’s ‘golden ratio’ work in all situations?
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How to convince the C-suite of the need for marketing investment
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Leadership
CEO on the spot: nine questions with Liquid Death’s Mike Cessario
scrapping-cmo-role Opinion Thinking of scrapping your CMO role? Think again
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Marketing
Why it’s time to move from fear to FOMO with genAI
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