BACK
Series
CEO on the Spot
The Big Debate
The State of Decision-Making
Three-minute explainers
The CEO Index
The Data Leaders 25
Sponsored by Own Company
This could’ve been an email
Sponsored by mailchimp
Growth Experience
Sponsored by HSBC UK
Topics
HR
Talent & Culture
Future of Work
Diversity & Inclusion
Employee Engagement
The Modern Workforce
All HR
Technology
Mastering AI
Cloud
Cybersecurity
Data Analytics
Digital Transformation
All Technology
Finance
Economy
Growth Strategies
Financial Services
Fintech
Risk
All Finance
Marketing
Advertising
B2B
B2C
CX
Design & Innovation
Effectiveness
All Marketing
Leadership
CEO on the spot
Green Insights
Legal
Responsible Business
All Leadership
Newsletters
Opinion
Reports
Special Reports
Insight Reports
Infographics
Raconteur 50
Services
Advertising
Careers
Contact
Twitter
Linkedin
Instagram
Facebook
Raconteur
NEWSLETTER
My account
Sign In
HR
Technology
Finance
Marketing
Leadership
Annich McIntosh
Editor of
Loyalty Magazine
and chief executive of The Loyalty Awards, her specialisms include customer loyalty, social media, technology and payments.
Customer Loyalty II 2012
Getting to know data is big business
Customer Loyalty II 2012
Separating the detractors and passives from the promoters
Customer Loyalty II 2012
Short-term gain wins long-term loyalty from customers
Customer Loyalty II 2012
Love not war with ‘showroomers’
Customer Loyalty II 2012
Flying in the face of turbulence
Customer Loyalty I 2012
What do customers really want?
Customer Loyalty I 2012
Loyalty needs customer data but beware the European Commission
Customer Loyalty I 2012
Adding value to win loyalty